Bob W.: Leading the Shift Toward Sustainable and Tech-Enabled Hospitality in Europe

Born in 2019, Bob W. introduces an entirely new category of true tech-enabled hospitality, providing a smarter and more sustainable alternative to hotels and short-term rentals. Bob W. operates design-led, sustainability-focused, full-service aparthotels in 10 countries and 17 cities across Europe today. Each Bob W. apartment incorporates its own bespoke local design and technology that give guests the Best of Both Worlds: the consistency and quality of a lifestyle hotel, coupled with the local authenticity and amenities of an actual home.

Backed by Europe's leading venture capitalists, family offices, and entrepreneurs, including Evli Growth Partners, ByFounders, Flashpoint, IDC Ventures, Elevator Ventures, Verve Ventures, NREP, Tesi, Taavet+Sten (investment firm of Wise’s founder Taavet Hinrikus and Sten Tamkivi), Wolt co-founder Miki Kuusi, and Supercell co-founders Ilkka Paananen and Mikko Kodisoja, Bob W. is building the technology to give every guest an authentic 5-star hospitality experience, at scale, while leading the world’s transition to sustainable hospitality. The company has secured over €70 million in funding to date.

At Bob W., reducing our footprint has a been a cornerstone of our internal culture, as well as in the way that we have built trust with our guest community, as a brand dedicated to reducing the environmental impact of our business. As a milestone in this journey, for this year, we have partnered with climate experts Furthr to take our sustainability strategy to the next level.

Want to check out Bob W. yourself during your travels across Europe? Book your stay directly at bobw.co or to explore tailored accommodation solutions for your business, connect with our dedicated sales representatives at Bob W for Business: Estrella@bobw.co.

Also, as a member of the Finnish- Spanish Chamber of Commerce, enjoy a 15% off in your stays across Europe when using the code BOBWXCCHF in our website Bobw.co