Designing the Future: Strategy, Digital Innovation and Product Excellence
Overview
Join us on 4 March, 18:00–20:30, for an inspiring evening of conversation as three leading voices explore design from different, yet connected, perspectives: organisational design, digital design, and product design.
The event will take place at The Finnish Institute in Madrid
Calle de San Agustín, 7
28014 Madrid.
The one-hour moderated panel discussion and audience Q&A will begin at 18:30, followed by an opportunity to network with fellow professionals and the panelists over light drinks and snacks.
Expect bold perspectives, practical insights, and open conversation about where design is heading next. How do these disciplines influence one another? And how can leaders apply them to build innovative and sustainable products, environments, and organisations?
Key Discussion Themes
How strategic design shapes organisations and corporate strategy
Digital design, new technologies and AI
How design improves products and user experience
Panelists
Clara Llamas
Academic Director of the Bachelor in Design and the Bachelor in Design & Business at IE University’s School of Architecture and Design. Specialist in strategic and service design.
With over 20 years of international experience, she has worked as a designer across finance, retail, healthcare, social innovation, and startups, collaborating with organizations including J.P. Morgan, ING, Mango, adidas, Nesta, the NHS, and Transport for London. She holds a BA in Cultural Anthropology from New York University and an MA in Service Design from University of the Arts London, where she is currently pursuing a PhD exploring how contemporary kinship studies can inform more relational service systems.
Gianluca Pugliese
Adjunct Professor, IE University’s School of Architecture and Design, Director and founder LOWPOLY
After a decade in aeronautics, Pugliese moved into digital manufacturing and 3D printing, joining the board of Italy’s first Fablab and later opening WASP’s first international store in Madrid. In 2018, he founded LOWPOLY, a company focused on sustainable design that transforms industrial waste into new products through additive manufacturing, working with international brands. He has consulted for UNESCO Mexico and CosmoCaixa Barcelona, co-authored Advanced 3D Printing with Grasshopper (2020), and was appointed Italian Ambassador for Design in 2022. He also teaches digital fabrication and 3D printing at several universities in Spain.
Javier Bailón
New Building Solutions Manager, KONE Italy and Iberia
Bailón holds a Master’s Degree in Industrial Engineering and brings more than a decade of experience in strategic customer management and technical sales. Throughout his career, he has specialised in products, installations, and technical services across diverse segments—such as Energy, Industry, Offices and Retail—and sectors including Electrical Transformation, Automation and Elevation. He currently serves as New Building Solutions Manager at KONE, one of the global leaders in vertical transportation. At KONE, Bailón leads the Iberian sales team, advancing the company’s mission: to improve People Flow within and between buildings, and to making cities better places to live.
The event will be held in English.
Registration
Free for Members | €20 for Non-Members (invoice will be sent upon registration).
We look forward to seeing you there!