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Design Thinking in Modern Business Systems

  • Cultural Institute of Finland 7 Calle de San Agustín Madrid, MD, 28014 Spain (map)

Design Thinking in Modern Business Systems

Overview

In an era defined by technological disruption, digital transformation, and climate urgency, organizations are under pressure to rethink how they operate, innovate, and lead. Design thinking has evolved beyond products and services into a strategy for navigating complexity and change.

This panel discussion explores how design helps organizations adapt to change, align people and strategy, and create sustainable value for customers, employees, and society at large. What does it mean to design an organization, not just a product? And how can design thinking help companies become more adaptive, ethical, and human-centered in an increasingly complex world?

Why Attend?

Participants will gain:

  • Insight into how design thinking supports organizational transformation

  • Perspectives on integrating design into digital and business strategy

  • Examples of how design improves employee experience, innovation, and long-term value creation

This event is designed for business leaders, innovation professionals, HR and CX leaders, designers, and anyone interested in modern business systems and design-led change

Key Discussion Themes

  • Design as a strategic tool for managing complexity

  • Designing organizations, not just products and services

  • Human experience as a driver of innovation and performance

  • The role of design in ethical, sustainable, and future-ready businesses

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